The Future of Finding Your Way

Robert Scoble was recently ripped to shreds again concerning his recent video. (Note, part II and part III in case you didn’t see them on the site.) I can understand why. His ideas are diametrically opposed to the current business view of finding things today.

I say Bravo. As a developer working with the intricacies, guesswork and sheer superstition surrounded the art of gaining rank with Google, Yahoo and MSN I have been dealing with many frustrations. You see, software engineers like to work in a couple of ways. First, they like to build something. In order to do that, you have to know what you are building. Trying to build pages that work with the algorithms in place today is guesswork at best. Second, we like to break things. We like to get the new gadget, tear it apart to understand it and then put it back together. Once we’ve done that, we know how to build something for it.

Today’s search paradigms do not fit within that mold. It is impossible, no matter what someone tells you, to be certain of what will affect the algorithms in what manner. Want proof? Just look at the great viewstate debate. From tests I’ve seen there is absolutely no evidence that search engines do not like it. In fact, in the test a co-worker of mine performed a page with a huge viewstate ranked highest out of other samples!

Circle of Trust - Meet the FockersSo what’s all this about? Maybe a shift in the way we think about finding credible information on the Internet.  Finally entering the Circle of Trust.  Scoble has some interesting points and let’s face it, this is what he does. He’s been deep into finding the new, better thing for many years now, he must know something! Is he always right? I doubt it. he’d probably admit that as well, but is it worth a listen? Absolutely.

Frankly, I hope he is right. I want to find my way easier, faster and with better success then Google lets me today. I am already starting to believe his hype about Facebook when at first I viewed it as just another “MySpace”. Now even my wife is using it! (Here’s my page if you want me to add you as a friend).

Oh, and check out Mahalo, it’s pretty nice.


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